It's no secret that social media outlets are important to promoting your Caribbean web marketing plan, but are you using it to it's full potential? Belize hotel marketing should consider how social media can help reach travel shoppers and stimulate them to look more closely at your resort as their next vacation destination.
To get the most out of Facebook, you should be posting new content no less than once a week, but ideally, you should be creating a decent Facebook post daily. Posts should be related to your resort or to the travel industry. Here's a great post from the Gumbo Limbo Jungle Resort in Belize:
Notice that the post uses hashtags (a new feature on Facebook) and includes links. Hashtags make posts searchable and including the link to the website makes it more likely that fans will visit. Keep a close eye on 'likes' and shares on your posts. These are great indicators as to what your fans want to see you post about on your page. Here are some helpful tips about Facebook Hashtags for Marketing your Belize hotel or resort.
Twitter is a great outlet for short, to the point posts. The lifespan of a tweet is much shorter than a Facebook post. In fact, studies say that the average lifespan of a tweet is 15 minutes. That being said, it's best to post at least once a day if possible. Here's a fun example of a great Twitter post by Black Orchid Resort in Belize:
The post is short and sweet and includes links to both the Facebook page and the YouTube channel.
Posting on your social media channels should be fun and easy. It's a great opportunity to show your resort's personality and features in an informal and FREE way. Just make sure that you aren't making any of these social media mistakes.
Have additional insights into these social media channels for resort marketing? Leave a comment below.
