When American and Canadian travelers start planning their Belize vacation, the vast majority start by searching for Belize hotel website using Google, Bing, Yahoo or other search engines. They visit hotel websites looking for the right place at the right price. According to research conducted by Google, the average online travel shopper will visit 17 different hotel websites trying to decide which one will get their online reservation business.
You can improve your odds of gaining this business by offering your web visitors with the option to request information from you by email. Your "Contact Us" form should be clear and easy to use asking for only basic contact information like Name, Email Address and perhaps when they expect to travel. Don't make them fill out a long form asking for every detail of their interests. Make it easy to fill out and provide a big button to submit their request.
In addition, many Guest Caye clients provide an email sign up form right on the home page offering to send information and perhaps special email savings offers in exchange for filling out the simple form. We call this granting email permission to the hotel and this behavior provides an outstanding opportunity to turn that hotel looker into a lucrative hotel booker for your business.
Client Table Rock Jungle Lodge in Cayo, Belize has been using this technique for a few years now with outstanding results. In fact, Table Rock captured an average of two website leads every day in 2012. 15% of these captured travel shoppers leads decided to book their vacation with the eco-resort located along the Macal River near San Ignacio. The result was hundreds of room nights sold generating significant incremental business for the resort.
Guest Caye Resort Marketing provides an automated way to capture traveler leads on your website and automatically send them informative emails to help set your resort apart from their many other choices. Hotels that communicate best win the most online business. If you want to make online lead capture and email nurturing part of your Belize Hote; Marketing program, contact Dan at Guest Caye for a free demonstration.