How Pinterest Place Pins Feature Drives Interest in Your Belize Hotel

Monday, January 13, 2014 by Lauren Showen

Pinterest has recently launched a "Place Pins" tool that allows users to pin their favorite locations (vacation destinations, restaurants, beaches, etc) to custom and public boards. Be aware that the tool currently loads locations from FourSquare, so it is important that you have a FourSquare account for your business if you wish to be listed on the Place Pins tool. Here are some great ways to incorporate this new tool into your Caribbean web marketing:

Place Pins | Pinterest

Make your own board
Make a board of your resort and include all the information that you can about it, especially your contact information and as many great pictures of the resort as possible. Most of Pinterest is simply image sharing, so high quality, unique pictures can really help to make you stand out. Also be sure to include all of the fun activities that are available in and around your resort. 

Make yourself known
Post your images onto other relevant public boards. If your resort boasts cave tubing, for example, you could post on a board about tropical adventures or water sports. If you've captured great shots of wild life on your resort grounds, you could post your images on a board about wildlife photos. Make your Social Marketing in Belize interesting and people will pay you back with attention and additional "pins" that spread your news even further.

Remember that the goal is to make viewers interested in your resort and have them click through to your website. Include images that you think best represent your unique resort and be sure to include links to your site wherever possible without sounding like you're out to sell something. As always, be careful not to make classic social media mistakes while using this platform.

Are you looking for help marketing your Belize resort or hotel? Guest Caye Resort Marketing offers leading online software, marketing services and expert consulting to help you reach your full potential. Send us an email at dan@guestcaye.com to discover how we help you build your business one guest at a time.

6 Steps of Online Travel Shopping for Belize Resort Hotels

Wednesday, July 10, 2013 by Dan Heimbrock

Millions of American and Canadian travelers decide where they will go on vacation by using the Internet to search for hotel websites, read online travel reviews, browse articles about exciting tropical vacation destinations and study what their friends are saying about travel on social media sites like TripAdvisor, Facebook, Twitter, Instagram and increasingly, YouTube.Belize Travel Planning Search Engines Social Media to Plan Vacation

Belize Resort Marketing can greatly benefit by recognizing how very important your website is in not only attracting visitors to look, but in the art of engaging online travel shoppers to engage so your hotel will make the "short list" of hotels that the traveler will select from to make their Belize Hotel Reservation.

Consumers go through a very specific multi-step process to decide where they want to go and where they will stay once they get to their vacation destination.

At a recent Online Marketing Seminar for Belize Hotel Association members and invited guests, Guest Caye CEO Dan Heimbrock, introduced the idea of an online travel shopper journey which is almost completely focused on how consumer behave as they dream, plan, and ultimately book their dream vacation.

Consider that Internet Marketing Belize websites have been around for 15+ years, and still many hotel websites fail miserably at engaging and converting travel shopper visits into true engagement, captured leads and direct bookings. Dan explained the 6 steps online travel consumers work through to decide what hotel or resort to place their vacation reservation.

Belize Travel Shoppers Take An Online Journey to Discover Belize Resorts  Shoppers first start DREAMING about where they want to take their vacation. They will talk to friends and family, look at travel magazines or destination websites or increasingly watch videos on YouTube about Belize Travel, Belize Vacations, or other Belize Trip topics.

Once the travel shoppers knows where they want to go, they spend time online searching Google, Yahoo, Bing or other search engines to find hotel websites that match their dream vacation wants and needs. These savvy consumers SEEK a great hotel experience for a great value in their eyes. According to the research done by Google Think Travel, the average shopper will visit 18 hotel websites along with some non-hotel sites related to their vacation destination.

The SEEK behavior is closely followed by SELECT phase, where the travel shoppers sort through their choices to arrive at a "short list" of hotels that get more serious consideration. Each traveler has their own criteria for making their choices, but we know that well-built, complete and easy to navigate websites give certain resort or hotels a real advantage in making the choice cut. TripAdvisor can make a big difference at this phase since shoppers trust other travelers much more than they trust hotel websites alone.

The all-important BOOK phase is one where many Belize Hotels and Resorts fail badly in helping the online travel shopper to feel comfortable making a direct reservation with the hotel. Not only do many hotels in Belize not offer online booking, but those that do mostly use outdated software solutions that make American online shoppers uneasy. In this case, uneasy may mean your hotel loses the sale because it failed to meet the online booking expectations of modern plugged in consumers.

The visitor EXPERIENCE is where so many Caribbean resorts and Belize hotels get very high marks. Nearly all resorts at every level in Belize offer visitors an absolutely fabulous experience - though some do a much better job than others. Delighting your guests from the moment they book your resort is all about communications, and email marketing is the preferred method for North American travel consumers. In fact, 77% say that email is their most preferred communication method to get information from hotels they have booked.

Once the trip is coming to an end, the ability for your guests to SHARE their experience with friends, family and their online digital network begins. Asking every happy guest to write a review on TripAdvisor is obvious, so remember to do it everytime. At Guest Caye, we help resort clients to send automatic Thank You Emails and Social Media Sharing Emails that make it super easy for guests to tell their story both online (via easy links) and offline to their closest friends.  Making online friends and gaining email permission from every single guest increases your chances of gaining referral bookings from happy guests.

Guest Caye Resort Marketing provides an all-in-one social marketing belize solution that includes a built-in booking engine, automatic email marketing Belize and Belize Hotel Reservation system to help you take advantage of the Consumer Online Travel Buying Journey. Call Dan Heimbrock at 513.328.5617 for more information and a free demonstration of the new software.

Caribbean Web Marketing Problem is an Opportunity for Small Hotels and Resorts

Saturday, October 15, 2011 by Dan Heimbrock
According to Forrester Research on Travel Trends, over 60% of travel shoppers use a general search engine like Google, Bing or Yahoo when planning travel. Globally, organic search is the most influential marketing channel for online resort marketing followed by paid search, then good old email marketing, social media, meta search and lastly mobile marketing. So what’s a resort or small hotel owner to do?
Internet Marketing Belize can use top search engines to drive web traffic with SEO
The Internet was used by approximately 90 million American adults to plan travel during the past year with 76 percent of online travelers planning leisure trips online. Most online travel planners are somewhat or extremely satisfied with their experiences in using the Internet to plan their trips. Importantly, most see the Internet as a very useful or essential tool for planning most aspects of a trip including where to stay overnight, planning travel routes, potential places to visit, attractions to visit, as well as learning about what to do.

Is your hotel software reservation system set up to handle incoming search traffic to maximize booking conversions?

The primary tools online travel shoppers use for travel planning are online travel agency websites (like Expedia and Hotels.com), search engines, hotel websites and destination area websites. Airline tickets, overnight lodging accommodations and car rentals are the dominant travel products and services purchased online by travel planners. (Source: Travelers’ Use of the Internet, 2009)

Google recently reported that 64% of leisure travellers and 65% of business travellers use search engines to begin their travel planning, exemplifying just how key search marketing is. (tnooz - talking travel tech, September 2010)

To be found on the Internet, every independent belize hotel and small resort must define the precise keywords that identify it to the search engines, then make sure your website and inbound links use these keywords, sometimes called “metatags.” Search Engine Optimization has become a billion dollar business, but the core ideas for effective search engine marketing are simple and easy to implement. Don’t fall into the trap of paying thousands of dollars for SEO services that promise top search ranks and can rarely deliver the hype.

Instead, know who you are and what keywords people will use to find YOU.
To discover the right keywords for your business, you must begin by thinking like your guest and what they care about most. What words or phrases would they enter into a search engine to find “exactly your hotel?” How would you start a web search to find a similar property to yours located on a different continent?

Need help driving more guests to your website and converting them into newly registered guests? Contact Guest Caye for a free initial consultation at dan@guestcaye.com.