Smart hotel and resort marketers in Belize and other developing tourism markets have discovered how powerful adding Social Marketing, such as Facebook and Twitter, can be to increasing hotel bookings, driving higher revenue per guest, and prompting higher levels of word of mouth recommendations.

According to a recent industry survey by eMarketer, online travel shoppers who are exposed to messages across multiple channels such as online advertising, email, and social media SPEND MORE on average than travel shoppers only exposed to one communication channel.

To quote the article, "The study found that when consumers were exposed to social media in addition to other online ad formats or marketing channels, such as search, email and display, the average revenue per order for US advertisers was $280.71—more than double the order size compared to the average of all digital channels.

This has important implications for Caribbean travel and tourism marketers. Aligning messages in social media with campaigns running on search engines, travel portal websites or email marketing campaigns can be made more effective by lining up all messages to reinforce one another. The one-two punch of cross channel marketing gives consumers added reasons to choose your hotel and to spend more money once they do so.

Have you coordinated your web marketing and social media marketing so that all messages are reinforcing one another? If not, there is good opportunity to improve the results from your online marketing by doing just that.

Contact us at Guest Caye Resort Marketing in Belize or at our home office in Loveland, Ohio USA and we would be happy to assist you making your Hotel Marketing Strategy work harder to build your sales and profits. Call us at +513 444 4000 or email dan@guestcaye.com.