Online Travel Shoppers for Belize Resorts Look at 10-15 Hotel Websites Before Choosing Their Vacation Destination

Tuesday, November 15th, 2011 by

According to research conducted by online search giant Google, people looking for a travel destination and hotel will spend about 2 weeks searching and look at an average of 15 hotel websites to decide what to book. Once this decision is made, travel shoppers prefer booking their reservation online at the hotel’s website or via an OTA (online travel agent, like Expedia.com).

For Belize Hotels and Resorts to be competitive, they need an excellent website that is built Google travel shopper looks online for Belize hotels and resortswith SEO in mind, in other words, a website built to be found by the search engines based on keyword searches made by online travel shoppers. Your keyword strategy is very important as it forms the foundation of how the search engines will classify your site and display it to online travel shoppers. Think carefully about what words people would use to find a hotel like yours and try to get specific rather than general. For example, a search for "nice hotel" is too general whereas a search for "value hotel for family" may be more appropriate. Line up what your hotel is about with the search keywords that best describe your unique positioning.

Realize that today’s travel shopper has evolved to expect a lot from your online resources. She wants to examine and understand your property versus other properties you compete with. She wants to see pictures and read detailed room descriptions. And importantly, she wants to check availability, pricing and any available deals or specials right online on her terms, not yours.

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