Interactive marketing technology has come a very long way in the last few years bringing it within reach for small businesses, including Belize hotels, resorts and other Caribbean destinations wanting to improve business results using the Internet.

This video presented by ExactTarget.com, the world’s leading email marketing platform, features Guest Caye founder, Dan Heimbrock discussing how ExactTarget technology enables clients to grow sales, attract more new customers, and stay in contact with people to boost word of mouth referrals.

Key points to take away and apply to your resort marketing program.

1. Smart businesses can craft a one-to-one relationship with their customers.
   
2. It can be difficult for business owners to grasp what is working and not working in thier interactive marketing campaigns. You need to see and understand your data in real time.
3. The best thing you can do to improve email and social media results is to know your winners and losers and adjust accordingly.
4. Everything about online marketing can be improved, if you know what is working.
5. Hotels and resorts can create game changing results by applying knowledge and online marketing tools based on ExactTarget technology.

Caribbean web marketing including social media, email marketing, hotel reservation systems and website booking engines are just a few of the important online marketing tools you need to be a successful Belize hotel or resort.

Guest Caye is an innovative online marketing and booking platform that enables small independent resorts, hotels and lodges to gain increased bookings and higher income per guest through web reservations, automated email marketing and superior guest communications.