Steps to Planning a Trip to Belize Online

Wednesday, March 27th, 2013 by
Planning a trip is a science. Travelers step through a specific sequence of events when planning an overseas vacation to Belize. Understanding these stages can help your resort be prepared to engage online travel shoppers to increase your odds of gaining the Belize hotel reservation booking.
 
Guest Caye helps maximize your resort marketing at each stage of the entire guest lifecycle. Now your website and timely email messages deliver the best information to the right people at the right time. This series of blog posts will help you to get the most out of every stage on the online travel shoppers journey.
 
Step 1: Window Shopping
 
This stage is crucial to the guest lifecycle because, in short, if a guest can't find you, they won't book with you. Long gone are the days of travel agents and booking services; today guests do all of their own research on the internet. This visibility is broken into three interwoven pieces: SEO and SEM, your personal website, and your presence on third party sites.
 
Your resort's website IS your online reputation. If your Belize website design isn't up to par, guests will assume that your resort may not be up to par either. Later, we will explain more about what your website needs to do, but for now, it is most important to note that your website needs a clear value proposition, a strong appeal to the eye (pictures, a consistent style), a wealth of built-in Search Engine Optimization (SEO), easy navigation, and completely up to date information. 
Belize Resort Marketing Website Design
 
As mentioned above, SEO is extremely important in the initial stages of trip research. Without any thought given to SEO, your resort could be missing out on customers! Ensure that you have relevant keywords and quality alt text for all your images, and be sure to update these resources as your resort grows and changes. Get your website well identified with your geographic location and travel destination. A great tool for this is Google+ Places which allows you to register your resort with Google. This can even impact how you show up in geographic searches inside of TripAdvisor.com, so it really matters!
 
Having a presence on third party sites such as consumer review sites (tripadvisor.comhipmunk.com)  discount hotel sites (Hotels.com, Expedia.com) is incredibly important. Guests who travel frequently often have a favorite deal site or review site that they view to help make their decision about booking.
 
Building and editing your resort's description and features is simple. The trick is to make your description straightforward and informative. Choose pictures that show your resort's best and most unique features that will capture a guest's attention. Don't forget about the power of social media marketing for your Belize hotel or resort. Developing a strong base of fans on Facebook, Twitter, Pinterest and other social platforms helps spread the word at low costs.

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