Page titles are extremely important when it comes to your website’s SEO and your resort marketing in general. Search engines use this information to quickly sort and categorize your website and its pages, so descriptive, relevant page titles can make a huge difference to the SEO rankings of your Belize web page.

What are page titles?

Page titles are the text that can be found in the top tab of your browser. They are typically between 130 and 150 characters and include the general information for your website.

How should I use them?

• Make sure that every page has a descriptive page title equipped with relevant keywords that are frequently searched on. If your site is set up on Google Analytics (which it should be so that you can monitor the traffic to your site) you can use the keyword tool that is provided to help you find relevant keywords. If it isn’t, try the Wordtracker tool.
• Every page title should include, at minimum:
  • Your resort’s name
  • Your resort’s location
  • “Belize Resort”

For example, the “Contact” page of your resort might look like this: 

Contact | Your Resort | Wherever, Belize | Belize Resort

What keywords have you found most successful in your page titles? Comment below.