There is no doubt that consumers love a great deal. If you can create an offer that involves points, loyalty rewards, or free gifts, travel shoppers will line up to snatch them up. Incentives are a great way to not only create buzz about your resort, but also help put your social media presence to work making sales.
Your social media presence is a huge part of your Belize internet marketing program. But it can sometimes be difficult to get social media users to engage with your tweets, Facebook posts or Pinterest board. Incentives are a great way to bridge the gap between your need for bookings and the consumer's want for a great deal. Here are some easy ideas for helping travel shoppers on social media to dream about, plan, shop and ultimately BUY a vacation at your resort:
During Travel Shopping Phase
Create strong "Book Me Now" offers that you can promote on social media plus create back links to your web page where your current deal can be well presented. Be clear and simple with your offer and make sure everyone understands the great value at a glance. No one needs to think too hard to know that Book 4 Nights, Get 1 Night Free, so look for Belize Travel Deals that people instantly understand and strongly consider because its so compelling.
Before Your Guests Stay
Consider offering your upcoming guests an incentive for sharing the details of their Belize trip with friends through social media. Offer 10% off of a special tour or a free breakfast for sharing or tagging your resort on Facebook or for using a relevant hashtag on Twitter. Word of mouth marketing in by far your most powerful marketing weapon, so great incentives are a great way to get conversations started. When friends of your future guest click through from their post and see how great your website looks (click here to see how to make that happen), they'll most certainly ask for a full report about the trip when they get home.
During Their Stay
The Hotel Bellevue in Washington State offers guests a complimentary bottle of wine for "checking in" to their hotel on Foursquare. This lavish reward makes the guest feel important and appreciated. Think about it and discover the best incentive for your Belize hotel. Maybe you'll find that offering perks such a discount off of a Belize tourist attraction will be more successful. If you run a Belize hotel or resort and can make a personal connection with your guest on social media, you've hit the jackpot. Express your thanks for their kind words and take the opportunity to say thank you in some way. If they tweet, get their twitter handle. If they prefer Facebook, become FB friends with them and get them to like your Belize Hotel Facebook Page.
After Their Stay
Your guests are already back home and unpacked, but that doesn't mean that the incentives should stop. Now is the time to earn the online review! Offer guests a percent or dollars off their next trip or some other type of relevant reward for posting to Facebook or Twitter. But don't offer incentives for writing a review on TripAdvisor. That could get you in big trouble with them that might risk your listing on this most powerful Travel Review Website (#1 travel site in the world!). Making the connection with your past guests is the key to driving word of mouth and personal referrals to your unique resort. Send Thank You Emails within a few days of checkout....people really appreciate being appreciated.
Have a great idea for a social media incentive? Seen an incentive flop? Leave a comment below with your thoughts and ideas.