Caribbean Email

There is so much emphasis on social networking and email marketing in Caribbean web marketing that one of the most important tools is often left out of the picture: Trip Advisor. This user friendly tool has come to play a pivotal role in a guest's choice of Belize hotel reservation that those who aren't using the tool, or aren't using the tool properly, are missing out on potential customers. Here are some simple tips and tricks to using Trip Advisor.

Use it!
This likely seems silly, but there are still resorts that aren't using Trip Advisor to help promote themselves. Guests take other traveler's reviews and opinions very seriously, and you want to have as many channels open as possible to support that feedback, both good and bad. Trip Advisor is a great way to respond to those guests who had some sort of negative experience with your resort and show that you genuinely care about your guests.

Be Honest
Put yourself in the shoes of the guest. You read a resort description that said "Olympic sized swimming pool and breathtaking views." Upon arrival, you are shocked to see that the "Olympic sized pool" is actually no bigger than your bathtub and the "breathtaking view" is of the hotel parking lot. No one likes to be lied to, especially when there's money involved. 

Be Unique
In the description for your Belize resort, focus on what sets you apart. Do you offer special tours? Packages for wedding parties or newlyweds? Have a great restaurant? Focus on these unique assets. Guests will be much more interested in these perks than the fact that your room comes with an AM/FM alarm clock.

Keep it Up
As your resort grows and changes, so should your Trip Advisor page. This is not a tool that you should create and then forget about; it should get as much attention as your social networking sites (which we hope are getting lots of attention). Post pictures of new features, update rates, and respond to comments on a regular basis to get the most from your page. On that same note, Trip Advisor is constantly coming out with new tools and features to improve their site (click here to read about their new direct email tool), so make sure you are staying up to date on all that is available to you through your business account.

What's your best kept secret about Trip Advisor? Share a comment below and help your fellow resort owners!

Belize Hotels offer adventurous travelers with so many opportunities to interact with the natural beauty of the Belize Barrier Reef. Here you can scuba dive, snorkle, or try one of the new technologies available to let you experience the wonder of the reef.

No matter how you decide to experience the underwater world off the coast of Belize, you will never forget the amazing colors and sea life that dazzle your senses. If you want to book a hotel in Belize, check out the Belize Hotel Reservation opportunities you will find at www.BelizeHotels.org, the official site of the Belize Hotel Association. You can search hotel booking options and plan your Belize vacation with ease. Sign up for free emails too!

If you are a resort owner wanting to grow your business, contact Dan at Guest Caye Resort Marketing at dan@guestcaye.com. 

Thanks to our friends and new clients from La Perla del Caribe Villas, Caribbean Villas Hotel and Playa Blanca. Special shout out to DESEO and Rob Ackerley.

More Amazing Videos from Discover Belize Now right here: http://www.youtube.com/user/DiscoverBelizeNow

Smart hotel and resort marketers in Belize and other developing tourism markets have discovered how powerful adding Social Marketing, such as Facebook and Twitter, can be to increasing hotel bookings, driving higher revenue per guest, and prompting higher levels of word of mouth recommendations.

According to a recent industry survey by eMarketer, online travel shoppers who are exposed to messages across multiple channels such as online advertising, email, and social media SPEND MORE on average than travel shoppers only exposed to one communication channel.

To quote the article, "The study found that when consumers were exposed to social media in addition to other online ad formats or marketing channels, such as search, email and display, the average revenue per order for US advertisers was $280.71—more than double the order size compared to the average of all digital channels.

This has important implications for Caribbean travel and tourism marketers. Aligning messages in social media with campaigns running on search engines, travel portal websites or email marketing campaigns can be made more effective by lining up all messages to reinforce one another. The one-two punch of cross channel marketing gives consumers added reasons to choose your hotel and to spend more money once they do so.

Have you coordinated your web marketing and social media marketing so that all messages are reinforcing one another? If not, there is good opportunity to improve the results from your online marketing by doing just that.

Contact us at Guest Caye Resort Marketing in Belize or at our home office in Loveland, Ohio USA and we would be happy to assist you making your Hotel Marketing Strategy work harder to build your sales and profits. Call us at +513 444 4000 or email dan@guestcaye.com. 

According to Forrester Research on Travel Trends, over 60% of travel shoppers use a general search engine like Google, Bing or Yahoo when planning travel. Globally, organic search is the most influential marketing channel for online resort marketing followed by paid search, then good old email marketing, social media, meta search and lastly mobile marketing. So what’s a resort or small hotel owner to do?

The Internet was used by approximately 90 million American adults to plan travel during the past year with 76 percent of online travelers planning leisure trips online. Most online travel planners are somewhat or extremely satisfied with their experiences in using the Internet to plan their trips. Importantly, most see the Internet as a very useful or essential tool for planning most aspects of a trip including where to stay overnight, planning travel routes, potential places to visit, attractions to visit, as well as learning about what to do.

Is your hotel software reservation system set up to handle incoming search traffic to maximize booking conversions?

The primary tools online travel shoppers use for travel planning are online travel agency websites (like Expedia and Hotels.com), search engines, hotel websites and destination area websites. Airline tickets, overnight lodging accommodations and car rentals are the dominant travel products and services purchased online by travel planners. (Source: Travelers’ Use of the Internet, 2009)

Google recently reported that 64% of leisure travellers and 65% of business travellers use search engines to begin their travel planning, exemplifying just how key search marketing is. (tnooz - talking travel tech, September 2010)

To be found on the Internet, every independent belize hotel and small resort must define the precise keywords that identify it to the search engines, then make sure your website and inbound links use these keywords, sometimes called “metatags.” Search Engine Optimization has become a billion dollar business, but the core ideas for effective search engine marketing are simple and easy to implement. Don’t fall into the trap of paying thousands of dollars for SEO services that promise top search ranks and can rarely deliver the hype.

Instead, know who you are and what keywords people will use to find YOU. To discover the right keywords for your business, you must begin by thinking like your guest and what they care about most. What words or phrases would they enter into a search engine to find “exactly your hotel?” How would you start a web search to find a similar property to yours located on a different continent?

Need help driving more guests to your website and converting them into newly registered guests? Contact Guest Caye for a free initial consultation at dan@guestcaye.com.

Interactive marketing technology has come a very long way in the last few years bringing it within reach for small businesses, including Belize hotels, resorts and other Caribbean destinations wanting to improve business results using the Internet.

This video presented by ExactTarget.com, the world's leading email marketing platform, features Guest Caye founder, Dan Heimbrock discussing how ExactTarget technology enables clients to grow sales, attract more new customers, and stay in contact with people to boost word of mouth referrals.




Key points to take away and apply to your resort marketing program.

1. Smart businesses can craft a one-to-one relationship with their customers.
   
2. It can be difficult for business owners to grasp what is working and not working in thier interactive marketing campaigns. You need to see and understand your data in real time.
3. The best thing you can do to improve email and social media results is to know your winners and losers and adjust accordingly.
4. Everything about online marketing can be improved, if you know what is working.
5. Hotels and resorts can create game changing results by applying knowledge and online marketing tools based on ExactTarget technology.

Caribbean web marketing including social media, email marketing, hotel reservation systems and website booking engines are just a few of the important online marketing tools you need to be a successful Belize hotel or resort.

Guest Caye is an innovative online marketing and booking platform that enables small independent resorts, hotels and lodges to gain increased bookings and higher income per guest through web reservations, automated email marketing and superior guest communications.